Founded by Muhammad Friza Pahlevi, an architect based in Indonesia, whose work spans across residential, healthcare, and commercial architecture.
He holds a degree in Architecture from Parahyangan Catholic University (UNPAR) and further developed his strategic and leadership perspective through an MBA at Institut Teknologi Bandung (ITB)—bringing together design excellence with structured thinking and decision-making.
With over a decade of experience, his approach is driven by a clear intention: to create architecture that is not only visually refined, but also purposeful, efficient, and enduring. His design capability has been recognized through multiple national architecture competition awards, reflecting a consistent ability to translate ideas into strong and compelling architectural solutions.
His work is shaped by strong expertise in business strategy, project management, and green building practices, allowing architecture to be approached as a strategic discipline. This ensures that every decision—design, technical, and operational—is aligned to deliver clarity, efficiency, and long-term value.
From early concept to execution, projects are led with precision, discipline, and strong leadership, enabling seamless collaboration between clients, consultants, and builders. The process emphasizes clarity of thinking and consistency of execution, resulting in architecture that is both well-resolved and carefully delivered.
Rather than following trends, his work focuses on timeless and context-driven design—creating spaces that remain relevant, adaptable, and meaningful across different functions and scales.
Ar. Friza Pahlevi, ST, MBA, IAI, GP